Services

Services project preview
A/B tested variants

Background

My Approach

Research

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

Services

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

The Thing

Whether you're building a new feature, this mindset resonates.